Bausch + Lomb, a leading global eye health business, and Prevent Blindness today are joining forces during Cataract Awareness Month in June to educate the public and raise awareness of the symptoms, causes, and treatment options for cataracts, the leading cause of vision loss in the United States and the leading cause of blindness worldwide.
Treatment options include cataract surgery, which is one of the most effective and common medical procedures with an overall success rate of 99 percent when performed in appropriate settings. Approximately four million cataract surgeries are performed each year in the United States. However, anxiety around the operation itself is experienced by many cataract surgery patients leading up to the procedure.
“As a leader in eye health, Bausch + Lomb is proud to raise awareness of this incredibly common eye condition and its treatment options, particularly following the interruptions seen in routine medical healthcare as a result of the pandemic,” said Joe Gordon, U.S. president, Bausch + Lomb. “We share this commitment with Prevent Blindness, an incredible organization that goes to extreme lengths to help people, and we look forward to working with them to provide people affected by cataracts with information and resources to support their care.”
Throughout June, Bausch + Lomb and Prevent Blindness will post content on their social media pages to share facts and helpful information about cataracts and cataract surgery. Bausch + Lomb will also donate $1 to Prevent Blindness sight-saving fund for every “share” or “like” of certain posts from the Bausch + Lomb Facebook page during the month of June. Proceeds will support Prevent Blindness’ education and advocacy work aimed at ensuring all people have access to cataract surgery and care.
“As the population in America continues to age, the number of cataract cases are projected to increase by 50 percent to 38.5 million by 2032,” said Jeff Todd, president and CEO, Prevent Blindness. “It is critical that we educate early and often about cataracts and the effectiveness of cataract surgery.
Through this campaign with Bausch + Lomb, we are providing resources and information to help people affected by cataracts understand their treatment options.”
For information on cataracts, visit the Prevent Blindness website at https://preventblindness.org/cataract/. For a listing of vision care organizations and services that provide financial assistance programs in English or Spanish, visit https://preventblindness.org/vision-care-financial-assistance-information/
Source: https://preventblindness.org/cataract-awareness-month-2021/
Source: Prevent Blindness