The Foundation Fighting Blindness has recently launched #HowEyeSeeIt — a social media campaign aimed at elevating awareness and accelerating research funding for retinal degenerative diseases.
As part of the campaign, the public is encouraged to visit HowEyeSeeIt.org for information about retinal degenerative disease and make a donation. Additionally, the campaign includes a challenge portion where participants are invited to create a short video of themselves doing something blindfolded, share it on social media with the hashtag #HowEyeSeeIt, and tag three friends in their social media post to do the same.
To help spread the word about the campaign, the Foundation Fighting Blindness has also teamed up with a few celebrities — Harry Shum Jr. from Glee, Diane Guerrero from Orange is the New Black, Justin Baldoni from Jane the Virgin, NASCAR drivers Darrell Waltrip and Dale Earnhardt, Jr., former New York Governor David Patterson and basketball great Phil Ford.
The #HowEyeSeeIt campaign will reportedly conclude on World Sight Day, October 13, 2016.
Click here to read the full press release.
Source: Foundation Fighting Blindness