SOUTH SAN FRANCISCO, CA--(Marketwire - Oct 12, 2011) - OphthalmologyWeb, an online marketplace for eye care professionals, today announced the launch of their redesigned website, featuring more detailed product information, easy access to relevant content, and improved usability.
"At OphthalmologyWeb we strive to empower eye care professionals with online tools that enhance their productivity and ultimately improve their practice," said Mike Okimoto, PhD, Chief Content Officer for OphthalmologyWeb. "We are excited about the redesign and the improved user experience it delivers."
Improved navigation
The intuitive interface allows eye care professionals to quickly stay up-to-date with the industry. From the homepage, physicians can quickly jump to any section of the site, such as: the product directory, latest technical articles, top videos, or most viewed content.
Comprehensive product information
Product pages now integrate image galleries, videos, related articles, complete specifications, and manufacturer contact information. By giving eye care professionals easy access to this information they become more informed purchasers.
New video library
Featuring larger players, sharing capabilities and advanced sorting, the new video library makes it easy for ophthalmologists to learn a new technique, watch a product demonstration, or view the latest products from conferences.
In addition, the redesign increases product visibility and placement throughout the site for advertisers. "We are always looking for ways to innovate and deliver more value to our advertising partners," said Bo Purtic, MBA, PhD, General Manager of OphthalmologyWeb. "The redesign represents our continual effort to improve product discovery for eye care professionals, and increase product exposure and reach for marketers."
OphthalmologyWeb
Headquartered in South San Francisco, California, OphthalmologyWeb is a subsidiary of CompareNetworks, Inc., a leading global media company for the life science, and healthcare industries. OphthalmologyWeb provides a platform for connecting the buyers, users, and sellers of ophthalmic products and equipment. By combining an in-depth knowledge of ophthalmic technologies with the power of the Internet, OphthalmologyWeb offers a dynamic, relevant, and innovative media-based marketplace for ophthalmic product information.