Global eye health company Bausch + Lomb has announced today the launch of SightMatters.com, a new educational online resource for people living with Age-related Macular Degeneration (AMD). Bausch + Lomb launched the site to coincide with the start of AMD Awareness Month.
The new online resource, which was specifically designed for the visually impaired with an increased font size and distinctive color contrast between different elements in the site, will help patients take charge of their condition by offering a singular resource that is clear, concise and offers actionable content as opposed to the often dense and overwhelming information currently available. By having access to personalized tips and tools, patients with AMD will learn how to take charge of their condition and have the opportunity to join a supportive online community of others living with AMD.
In addition to launching SightMatters.com, Bausch + Lomb will also continue its four-year collaboration with Prevent Blindness®, the nation’s oldest volunteer eye health and safety organization dedicated to fighting blindness and saving sight, to raise awareness about this devastating eye disease throughout the month of February. The companies encourage the public to join them in supporting those living with AMD on social media by “sharing” or “liking” every Bausch + Lomb SightMatters Facebook post that promotes AMD Awareness Month from Feb. 1 through Feb. 28, 2019. In doing so, Bausch + Lomb will make a $1 donation* to Prevent Blindness. Bausch + Lomb will also sponsor Prevent Blindness vision screenings at events across the country.
In addition, patients can talk to their doctor about taking an eye vitamin that contains the AREDS formulation based on the AREDS2 study, such as PreserVision® AREDS 2 formula eye vitamins, which contain the exact nutrient formula recommended by the National Eye Institute for people with moderate to advanced AMD. Patients should talk to their eye doctor to see if an AREDS formulation vitamin may be right for them.
For more information on AMD and to join the SightMatters Community, visit www.SightMatters.com or www.facebook.com/SightMattersCommunity.
Read the full news release from Bausch + Lomb.