Refractive surgeons who want to play a leading role in patient education and signal their commitment to quality now have a new resource: the RSC Verified program. The program, introduced earlier this week by the Refractive Surgery Council (RSC), opens RSC’s vast library of patient education material to participating surgeons for their websites and social media channels. Surgeons who opt into the program receive the RSC Verified Seal to display on their websites, signaling to current and prospective patients that the information they read is current, unbiased and clinically accurate.
With the Council’s online resources and campaigns, the RSC Verified seal becomes a recognized emblem of trusted information, empowering prospects to productively self-educate and move forward with their decision about vision correction. For surgeons, the RSC Verified content feed means having access to fresh, relevant and informative material for their practice site and social channels. Importantly, the RSC Verified content feed works without conflicting with a practice’s other digital or SEO marketing efforts. The program is being rolled out after a year of testing.
Surgeons can easily opt into the program from http://eye-you.org/RSC-Verified-Opt-In/. By agreeing to the Council’s marketing guidelines, participants will: receive the RSC Verified content feed, receive RSC Verified seal for their websites and other channels, and become part of the Eye You network of surgeons.
RSC’s Insight blog is the repository of its proprietary educational content geared toward those consumers in the decision-making process about their vision correction. Each day, RSC analyzes hundreds of conversations online around laser vision correction; and responds by developing unbranded content to answer questions, correct misperceptions, and put clinical research in the proper context. Through RSC Verified, surgeons align their online content around the themes and messages patient prospects are interested in. The information is verified by review by RSC’s editorial board, which includes internationally-recognized experts in the field.
Read the full press release from the American Refractive Surgery Council.
Source: The Refractive Surgery Council