Medialink; Pfizer Ophthalmics
On the second annual World Glaucoma Day (March 12), leading global glaucoma experts are working together to help educate patients diagnosed with glaucoma and those who may be at risk for the condition. Glaucoma is a worldwide epidemiological challenge affecting approximately four percent of the global population, with an estimated 50 percent of glaucoma cases remaining undiagnosed. Research shows that by 2010, an estimated 60.5 million people globally will be living with either angle closure glaucoma (ACG) or primary open angle glaucoma (POAG).
See video from Pfizer Ophthalmics at: http://inr.mediaseed.tv/Glaucoma_36312/
During World Glaucoma Day, experts across the globe are encouraging patients, those individuals potentially at risk for glaucoma, and eye health professionals to utilize resources from sources like the All Eyes on Glaucoma? campaign to recognize and understand the devastating consequences of glaucoma - the world's second leading cause of blindness. The All Eyes on Glaucoma program seeks to help raise awareness globally on World Glaucoma Day and throughout the year. World Glaucoma Day is a joint initiative by the World Glaucoma Association (WGA) and World Glaucoma Patient Association (WGPA).
"World Glaucoma Day offers an opportunity to educate patients with glaucoma and those at risk for the disease by raising awareness and providing helpful tips about the importance of early diagnosis and appropriate treatment," said Dr. Remo Susanna, President of the WGA, President of the Latin America Glaucoma Society and President of the Pan American Glaucoma Society.
The All Eyes on Glaucoma campaign also seeks to increase public awareness of risk factors for glaucoma; reinforce the critical importance of having regular, complete eye examinations including assessment of the optic nerve; and emphasize the importance of appropriate treatment at all stages of the disease. One key component of the campaign is the interactive Web site, www.AllEyesOnGlaucoma.com, which offers tools such as an "Am I at Risk" quiz and a "Conversation Starter" on important questions to ask an eye health professional. In recognition of World Glaucoma Day, leading glaucoma experts will share the "Five Tips" via an interactive video series on www.AllEyesOnGlaucoma.com.
Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv.
03NY09-0029
CONTACT: Medialink, New York, +1-888-560-5578, [email protected]
Web site: http://www.AllEyesOnGlaucoma.com/