Keeler Instruments Inc.
Customer convenience with secure, easily navigated e-commerce interface
Broomall, Pennsylvania (February 16, 2009) – Ophthalmic and medical equipment manufacturer Keeler Instruments has launched a redesigned website to better meet the needs of its internet customers in the ophthalmic, surgical and veterinary ophthalmic markets. The new site, accessible at
www.Keelerusa.com, includes detailed product information and allows customers to buy instruments directly online.
Physicians interested in Keeler’s binocular indirect ophthalmoscopes, tonometers, handheld scopes, and surgical instruments and accessories can browse the new site by product category, navigating quickly to product detail pages illustrated with full-color images. As items are added to the shopping cart, the site suggests complementary products for review.
Special offers and promotional pricing are available on the site. Keeler’s product catalog and informational brochures are available for download or page-by-page printing. For additional support and purchasing options, the site’s distributor locator helps visitors from the United States and around the world quickly find the closest authorized Keeler dealer.
By creating a customer account, users receive a number of new benefits beyond faster checkout. Members may create wish lists to be accessed from the site or e-mailed to anyone they choose. The ability to generate purchasing quotes, valid for 30 days, facilitates internal authorization and purchase orders. The permanent shopping cart keeps track of selected products until they are removed or purchased. At the secure checkout users may build an address book of shipping addresses and pay quickly by credit card.
Keeler plans to continually update the site with more tools to enable users to research and select equipment more easily. Member-written reviews will offer informed opinions based on actual product use.
Keeler is a market leader in the design and manufacture of diagnostic, magnification and illumination products for optometrists, ophthalmologists, dentists, surgeons and veterinarians. The company is based in Windsor, United Kingdom with US headquarters in Broomall, Pa.
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