Topcon Medical Systems, Inc.
PARAMUS, NJ, July 10, 2008 – Topcon Medical Systems, Inc. (TMS), the leading supplier of ophthalmic diagnostic
equipment and image management solutions, and First Insight® Corporation, a leading practice management and
EMR software company, announced today that they have entered into a co-marketing agreement.
Under the terms of the agreement, Topcon and First Insight will co-market their EyeRoute® and maximEyes®
product lines, by educating their customers on the respective benefits of each. Topcon’s EyeRoute® is a webbased
image management system that integrates images and reports from all types of ophthalmic instruments
into a single, secure, digital environment, dramatically improving a practice’s workflow while saving time and
money. First Insight’s maximEyes® is a versatile practice management and electronic medical records (EMR)
software solution that helps doctors achieve a paperless office environment.
The co-marketing agreement between Topcon and First Insight will qualify First Insight customers for special
discounted pricing on the Topcon EyeRoute® solution and Topcon customers for a free weblink from
EyeRoute to the maximEyes® EMR software solution, as well as preferred pricing on weblinks to other
Topcon instruments.
“We are very pleased to announce this new agreement with Topcon. The market’s interest level for
integrated solutions has never been higher. Topcon’s EyeRoute® and First Insight’s maximEyes® are two key
tools for providing the doctor with a completely paperless office environment. We look forward to working with Topcon to strengthen our presence in the ophthalmic marketplace and continuing to provide our
customers with innovative solutions,” stated Nitin Rai, President and CEO of First Insight Corporation.
“The co-marketing agreement with First Insight will allow us to expand our market base while continuing
our ongoing commitment to provide superior products along with unparalleled customer service and
support,” summarized Paul Iwasaki, President of Topcon Medical Systems.
For more information on EyeRoute®, please contact Topcon Medical Systems at (800) 223-1130 or visit
www.topconmedical.com. For more information about maximEyes®, please contact First Insight at (800) 920-
1940 or visit www.first-insight.com.
About Topcon Medical Systems, Inc.
Based in Paramus, NJ, Topcon Medical Systems (TMS) is a leader and technical innovator in the field of
ophthalmic instrumentation. For over 37 years, TMS has offered the most complete and technically advanced
line of ophthalmic equipment in the marketplace. This equipment comprises the largest selection of precision
ophthalmic and optical instruments from one manufacturer . . . providing a complete range of products for
general and specialized applications. TMS manages ophthalmic dealer sales, corporate sales, and the
Advanced Technology Products Division. TMS is a division of Topcon America Corporation, a wholly
owned subsidiary of Topcon Corporation of Tokyo, Japan.
About First Insight® Corporation
First Insight® Corporation, based in Hillsboro, Oregon, is widely recognized in the eye care industry as the
most versatile and comprehensive practice management and EMR software company. The company’s focus
has been to help doctors achieve a paperless practice through its flagship practice management and EMR
software maximEyes®, optometry.net™ website builder (www.optometry.net) and paradEyes.com®
(www.paradEyes.com) online ordering resource. MaximEyes® helps thousands of eye care professionals
increase revenue, reduce billing errors, improve patient retention, enhance office efficiency, and relieve the
stress of impending regulatory standards. Since the company’s introduction in 1994, First Insight successfully
supports more than 2,200 eye care practices in North America.