The Vision Care Institute™, LLC,
Registration for the first session of CHIEF EXECUTIVE OPTOMETRIST
is underway with tuition benefit for the first 35 registrants
Eye care professionals need advanced business skills and sophisticated expertise in core business principles to succeed in today’s rapidly changing optometry marketplace. CHIEF EXECUTIVE OPTOMETRIST, a new, exclusive program from the Wharton School of the University of Pennsylvania and The Vision Care Institute™, LLC, offers optometrists the business skills necessary to maximize the earning potential from their practices and take their practices to higher levels of success.
CHIEF EXECUTIVE OPTOMETRIST is a unique business program designed to help eye care professionals develop advanced skills in important core areas such as marketing, organizational management and financial management for enhanced success in the evolving optometric marketplace.
Scheduled for June 21-24, 2007, CHIEF EXECUTIVE OPTOMETRIST will be held at Wharton’s Steinberg Conference Center in Philadelphia. The curriculum combines cutting-edge business strategies and tactics from renowned Wharton professors, with case studies and best practices from both Fortune 500 companies and optometry industry experts.
“Attendance at this program is absolutely important and a good investment for eye care professionals,” says Joseph Barr, O.D., M.S., FAAO, EF Wildermuth Foundation Professor in Optometry, The Ohio State University. “The skills they will learn will help improve their practices’ economic viability, allowing them to provide great patient care.”
Wharton has customized this program specifically for today’s optometrist by incorporating many key business principles. During this intense four-day program, attendees take their business management skills to a higher level, learning how to:
- Adapt and thrive in the ever-changing optometric environment
- Create marketing strategies to brand and differentiate their practices
- Build a loyal customer base
- Develop and apply accounting and financial principles to maximize profitability
- Motivate, lead, develop and retain more efficient and professional staff
- Maximize growth potential
- Make business decisions like a CEO
“It’s important to understand and master practice business skills in order to be successful,” notes Tina J. Eckhardt, M.D., an ophthalmologist with Eye Surgeons Associates, Bettendorf, Iowa, who attended a preview session of the program last year. “This program provides an opportunity to build a great foundation in the business aspects of running a practice. I’ve already incorporated new marketing ideas.”
Tuition for the program is $3,500 and includes lodging and meals. Registration information is available by calling 1-800-255-3932 (U.S. or Canada) or +1-215-898-1776 (worldwide). Or apply online at http://executiveeducation.wharton.upenn.edu.
About the Vision Care Institute™ LLC
The Vision Care Institute™, LLC, a Johnson & Johnson Company, is an innovative professional resource for optometry students and recent graduates. Headquartered in Jacksonville, Fla., the state-of-the-art facility gives participants a rare opportunity to experience the latest in vision diagnostic and treatment technologies through hands-on instruction.
Working in tandem with leading optometry schools and colleges since its launch in March 2004, The Vision Care Institute has hosted more than 1,000 students from all 19 of the schools and colleges of optometry throughout North America. The Vision Care Institute’s sister facilities in Brazil, Korea, Taiwan and Prague offer eye care specialists around the world an opportunity to learn of new developments in the field under the leadership of top contact lens specialists. For more information, please visit www.thevisioncareinstitute.com.
About The Wharton School
The Wharton School of the University of Pennsylvania—founded in 1881 as the first collegiate business school—is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The school has more than 4600 undergraduate, MBA, executive MBA, and doctoral students; and an alumni network of more than 81,000 graduates.
Each year, Wharton Executive Education works with more than 8,000 business leaders on its campus in Philadelphia, at Wharton West in San Francisco, and at sites around the world. The Wharton Learning Continuum is Wharton Executive Education’s model for delivering Impact Through EducationTM–-supporting companies and individuals in a 9- to 12-month learning process that is designed collaboratively with clients, delivered by Wharton faculty, and monitored to produce specific outcomes.
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