Haag-Streit
Mason, Ohio (January 3, 2013)—Haag-Streit USA announces the launch of a new division: Haag-Streit Surgical. The new unit will market a line of surgical microscopes that already enjoy significant market share throughout Europe. Formerly known as Möller-Wedel, the devices are now being offered in the U.S. under the new Haag-Streit Surgical brand.
“This line of surgical microscopes is well established in Europe,” said Haag-Streit USA CEO Ernest Cavin. “Now American ophthalmologists, neurosurgeons and otolaryngologists will have better access to devices with a proven record of superior optics. This launch offers a new choice for the marketplace—one that will benefit doctors and their patients.”
To introduce the product line to U.S. doctors, Haag-Streit Surgical launched a network of independent sales representatives. Haag-Streit is leveraging its existing toll free number and website to connect interested doctors with product information.
The surgical microscope line, including Haag-Streit’s Hi-R NEO 900, will be on display at the Haag-Streit booth at leading ophthalmology conferences throughout 2013. The Hi-R NEO 900 is a universal microscope for surgical procedures, such as ophthalmology, that require vertical observation. Its exceptionally large stereo base provides maximal depth perception and clear zoom illumination delivers safe, bright light.
More information is available at www.haag-streit-usa.com, or by calling (800) 787-5426.
About Haag-Streit
Headquartered in Bern, Switzerland, with its U.S. headquarters in Mason, Ohio, Haag-Streit manufactures optical instruments for ophthalmologists and optometrists. The company has a 150-year history, and for more than a half a century, the Haag-Streit slit lamp has been regarded as the standard instrument for ophthalmic diagnosis. For more information, visit www.haag-streit-usa.com.
NOTE TO EDITORS: Company spokesperson available for comment. Surgical microscope photos available. Contact Susan Abramovitz at office: 513-947-1444, ext. 10; cell 859-663-6164 or [email protected].