First Insight Corporation and Kowa Optimed, Inc. Announce a One Click Interface with MaximEyes EHR and Kowa DigiVersal Image Viewing Solution

HILLSBORO, OR and TORRANCE, CA (September 16, 2013)First Insight Corporation, developers of MaximEyes Certified EHR and Practice Management Software, and Kowa Optimed, Inc., developer and manufacturer of ophthalmic diagnostic products, announced a one click interface between MaximEyes EHR and Kowa's DigiVersal Digital Image Viewing Solution.

“We simply click the View Image History button within a MaximEyes EHR exam record to launch the Kowa DigiVersal software,” says Amy Sabelka, CPOT with Oneota Valley Family Eye Care. “It’s easy to create a new patient or open an existing patient’s images, documents, and videos that are associated with the patient. The MaximEyes-DigiVersal integration simplifies our workflow and reduces human error by making sure we are always viewing the correct images and documents for that patient.”

“This integration strengthens our long-term relationship with First Insight and reflects our commitment to focusing on patient care, not paper care, says, Kai Clarke, President of Kowa Optimed, Inc. “Kowa's DigiVersal software combines each patient’s images into their own files, making it easy to track changes over time. The Kowa DigiVersal software solution connects with multiple pieces of equipment to make it even more convenient for practices." Mr. Clarke points out, "Side-by-side comparison of images from different instruments saves time and increases accuracy. You can also drag and drop images to quickly generate reports and referral letters.”

About First Insight Corporation: First Insight was founded in 1994 by Nitin Rai, president and CEO, to revolutionize and lead the eye care industry with the most complete and customizable certified electronic health records and practice management software. The company’s focus has been to help doctors achieve a paperless practice through MaximEyes, its flagship “eye care only” Cloud-based Certifed EHR and practice management software. MaximEyes helps thousands of eye care professionals increase revenue, reduce billing errors, improve patient retention, enhance office efficiency, and relieve the stress of regulatory requirements. The company provides award winning training and development to make implementation simple. First Insight is headquartered in Hillsboro, OR. To learn more, visit www.first-insight.com.

About Kowa Optimed, Inc.: Kowa Optimed, Inc. is a U.S. subsidiary of a global multi-faceted company offering a broad range of products with technologically advanced medical products and software solutions for ophthalmology, optometry, clinics, hospitals, military facilities, universities, and research as well as private doctors. In addition, Kowa Optimed offers a full product offering of binoculars, spotting scopes, factory automation and machine vision (CCTV), and industrial lenses.

Since its inception in 1946, the Kowa Electronics and Optics Division has combined electronics, mechanical design, and optics to create a wide range of significant new technologies. Since the launch of its first retinal camera in 1962, Kowa Optimed has been devoted to producing the most innovative optical products and integrated technology solutions in the world. Kowa Optimed’s focus on leading edge technology, flexible machine technology, application software, and traditional optical technology has produced a wide range of products designed to enhance the visual experience and provide vision solutions and diagnostics for all users.

Led by its president Kai Clarke, Kowa Optimed attributes its record of success to its ability to introduce new products with key features, innovation, and unique functions that exceed specific user needs, while helping to make workflow more productive. Kowa Optimed is constantly expanding its focus into new fields where Kowa Optimed can maximize the effective use of its core technologies. Kowa is allocating more resources to niche markets, such as eye care, LED Lighting, sporting optics and specialty lenses, where greater accuracy and reliability are required. Kowa Optimed is on the frontier of technology, living up to the expectations and trust our customers have in Kowa as a global brand. To learn more, visit www.kowascope.com/Eyecare/index.html.

Media Contacts:

MaximEyesDonna Lehmann
Director of Marketing Communications
First Insight Corporation
800.920.1940, ext 6917
503.880.0538 (cell)
[email protected]

KowaAletha Vassilakis
Marketing Assistant
Kowa Optimed, Inc.
310.327.1913
[email protected]

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